Pressures of Product Design

Here's a fantastic article, giving a rare insight into the process and pressures or creating a product. In this case, running up to the launch of the first iPhone. For those involved in designing, creating and launching products, a lot of this should ring true. For those who aren't, it's a great view into an aspect of a great product that you wouldn't usually think about.

http://www.nytimes.com/2013/10/06/magazine/and-then-steve-said-let-there-be-an-iphone.html